OUR TOP IMPROVEMENT SUGGESTIONS FOR SELLING A HOME IN ROCHESTER, NY

Thinking of Selling a Home in Rochester, NY? We've Got You Covered!

Whether you’re getting ready to sell your home or simply want to make smart upgrades for the future, not all renovations are created equal. The best improvements make your home more enjoyable right now—and pay dividends when it’s time to list. After working with hundreds of buyers and sellers across Greater Rochester, we’ve seen firsthand which features make buyers say, “Wow!”—and which updates have little impact on your bottom line.

Here are our top improvement suggestions for selling a home in Rochester, NY, plus some insider tips from Team Hilbert:

Energy-Efficient Windows

In Rochester, where chilly winters are a reality, buyers are especially attuned to energy efficiency. Upgrading old, drafty windows to high-efficiency models not only slashes energy bills but also signals to future buyers that you’ve made wise investments in your home’s upkeep. Homebuyers appreciate listings with lower utility costs and improved comfort, especially in living rooms, bedrooms, and any rooms facing strong weather exposure.

Team Tip: If a full replacement isn’t in the cards, start with the most visible or problematic windows, like the living room or main bedrooms, and make sure all windows are professionally sealed to prevent heat loss.

Updated Kitchens (Even Modest Ones!)

You don’t need a full kitchen overhaul to win over buyers. In fact, small-scale updates can deliver a better return while freshening up the entire space. Focus on modernizing with new countertops, updated cabinet hardware, contemporary light fixtures, and a fresh coat of paint. Swapping mismatched or dated appliances for a sleek stainless-steel set is another high-impact change buyers love.

Quick Win: Painting your cabinets and installing a classic subway tile backsplash provides an instant facelift for a fraction of the cost—and creates a vibrant, move-in-ready look.

Finished Basement or Bonus Space

With Rochester’s diverse neighborhoods, extra square footage is always a selling point. A clean, dry, finished basement or flexible bonus room appeals to buyers needing a home office, gym, playroom, or extra storage. Just make sure the space is inviting and functional—adding recessed lighting, neutral paint, and durable flooring makes even a basement feel like a true extension of your home. Built-in storage and a half bath can further set your property apart.

Team Insight: Light is everything—avoid darker, cave-like spaces by maximizing lighting, bright walls, and open floor plans whenever possible.

Curb Appeal that Pops

First impressions can make—or break—a sale. Especially in neighborhoods with mature trees and bustling sidewalks, curb appeal helps your home stand out before buyers even walk through the front door. Tidy landscaping, new mulch, crisp edging, and well-placed planters provide instant polish. A bold, yet tasteful, front door color paired with updated exterior lighting can transform your entryway and attract more buyers (and compliments from neighbors).

Try this simple formula:

• Fresh mulch and clean garden edges

• Simple, colorful flower beds or seasonal planters

• Updated or freshly cleaned exterior lighting

• An attractive, freshly painted front door

Pro Tip: Professional listing photos will maximize your curb appeal—buyers start forming opinions from the very first online image.

Bonus: Improvements with Lower Resale Value

While every upgrade brings comfort, some don’t move the needle much in Rochester’s market:

• Swimming pools: In our climate, a swimming pool’s season is relatively short, and many buyers weigh the long-term maintenance costs. However, the pandemic shifted buyer preferences—pools have become far more desirable, with many seeing them as a valuable lifestyle upgrade.

• High-end custom closets: Great for personal organization, but often don’t deliver a strong ROI at resale.

• Wall-to-wall carpet: Many buyers now prefer hardwood or luxury vinyl floors for style and ease of cleaning.

• Converting bedrooms into permanent offices: Reducing bedroom count or making major layout changes can hurt resale, unless the space can be easily returned to its original function.

Thinking of Selling Soon?

Not all home improvements deliver the same value in every Rochester neighborhood. What buyers want in Brighton might differ from what’s most popular in Irondequoit, Pittsford, or Greece. If you’re considering selling or simply want expert advice on where to invest, Team Hilbert is here to help. Let’s talk strategy before you start your next project!

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LET'S TALK

📩 Reach out today for a quick home improvement consultation, or request our free “Prep to Sell” checklist! We’re always here to help you make the smartest moves for your home and your future.