2025 Mid-Year Market Wrap-Up

Can you believe we’re already halfway through 2025? The Greater Rochester real estate market has been buzzing with activity—homes selling fast, prices rising, and more buyers entering the scene every day. Whether you’re a current homeowner curious about your home’s value, a first-time buyer looking to jump into the Rochester housing market, or just someone who enjoys keeping an eye on the local market, we've got you covered!

We’ve seen strong demand, competitive offers, and tight inventory across Monroe County and beyond, which has made it an exciting (and sometimes intense) market to navigate. But staying informed is half the battle. The more you know about where things stand, the more confident and prepared you’ll be when it’s time to make your next move—whether that’s buying, selling, or simply planning ahead.

Let’s take a look at where we’ve been—and where things might be headed next!

The Rochester Housing Market So Far in 2025

The local real estate market is showing no signs of slowing down. Home prices in Monroe County have jumped 10.7% compared to this time last year, with the median sale price now around $280,000. Homes are flying off the market—most sell in just 8 days, and nearly 85% go for over asking price. Plus, 94% of homes are closing within 30 days, which means buyers and sellers are moving quickly and deals are getting done smoothly. Bottom line? Rochester is one of the most competitive markets in the country right now. If you’re thinking about buying or selling, it’s more important than ever to be ready, act fast, and work with a team that knows how to get results.

Neighborhood Spotlight: Brighton

Let’s talk about one of Rochester’s all-time favorites—Brighton. With its top-rated schools, cozy charm, and walkable streets, it’s no surprise this spot stays high on buyers’ wish lists. The median home price here in 2025 is going for around $395,000 (up 11% from 2024), and most are snapped up in just 7 days—seriously fast! Whether you're raising a family, commuting into the city, or just want that classic, established neighborhood vibe, Brighton checks all the boxes.

What to do Right Now if You're Thinking of Buying or Selling

For Buyers: First things first—get pre-approved. It not only gives you a clear idea of your budget, but also shows sellers you're serious and ready to roll. With homes flying off the market, you’ll want to be prepared to make strong, no-nonsense offers. And don’t go it alone—partner with an agent who knows the Rochester market inside and out, especially when it comes to standing out in a bidding war.

For Sellers: Pricing your home right is key—homes that are priced accurately are moving fast and often going over asking. Overpricing might make it sit too long and turn off potential buyers. Also, first impressions are everything—a little curb appeal (think fresh mulch, flowers, or even a new front door) can go a long way. And if you’ve been thinking of listing soon, now’s the time—buyer demand is high and fall competition hasn’t kicked in yet.

What to Expect in the Second Half of 2025

As we roll into the second half of the year, things are still looking busy in the Rochester housing market—but in a good way! Experts say mortgage rates should stay steady, which means buyers will likely keep showing up in full force. Inventory is still tight, especially in popular areas with great schools and easy commutes, and more out-of-towners are discovering Rochester for its mix of affordability and lifestyle perks. This fall, we expect to see more homes hitting the market as sellers look to take advantage of the late-year buzz before winter kicks in. Whether you're buying or selling, staying flexible and ready to act will be the key to winning in this market.

Thinking About Making a Move Before the Year’s Over?

Let’s build a plan that works for you! Whether you're upsizing, downsizing, or jumping in for the first time, the rest of 2025 could be your perfect window. Just reply to this email or click below to reach out —we’re here to help every step of the way.

All local market statistics referenced are based on Greater Rochester Association of REALTORS® data through May 2025. For the most up-to-date information or a personalized market analysis, contact Team Hilbert anytime.

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