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6 Reasons To List This Winter

Spring is generally the most popular time of year to sell a house, sure the flowers are blooming in Rochester, but if you decide to sell your home during the winter, experts say you could reap a reward in cold, hard cash.


1. Low Inventory = Less Competition

Since spring is the most popular home-selling season, the housing market tends to be more saturated with new listings. It's simply the law of supply and demand.

In the winter, there are fewer homes for sale. That competition over low inventory can make winter an ideal time to sell your home.


2. You get to show your home’s winter-readiness

Selling in the winter also gives you the opportunity to show that a home is designed to handle the harsh elements. I mean... it's Rochester, NY! People expect snowy boots and mud rooms, so show them how it's done! Not to mention you can use the holiday season to really make your house shine. Adding a glitz and glamore around the holidays is welcomed. Light up that fireplace and those twinkle lights!


3. New parents may be looking to upgrade

Have you heard of the COVID baby boom?? New parents are just about ready to upgrade and that may lead to more buyers later in the year. Therefore, there’s likely to be a crop of growing families looking to buy a larger house.


4. Winter brings out the serious buyers

News flash: Not everyone looking at houses intends to make a purchase. Some people are contemplating moving and may just want to see what’s on the market. However, these looky-loos tend to be scarce during winter months. Since more homes tend to go on the market in spring and fall, this is also when window shoppers are likely to be out looking..

There may be less people at your open houses, but those buyers mean SERIOUS business..


5. Year-end financial bonuses and payouts

As a seller, year-end performance reviews could mean that more people have money to spend on a home. Tax returns are just around the corner so buyers might be poised and ready to pull the trigger. So be the first up to bat and get in front of those buyers!


6. Job relocation

Hello U of R?! Don't forget Rochester is home to one of the top employers in the country and people MOVE HERE to work here. You could also encounter buyers who are relocating for a job.

One of the biggest months for corporate relocation is January/February, so those buyers, who need to move quickly, are ready to find their new home.

Relocators typically have a limited amount of time to uproot their families, so it’s likely that once they find a home that meets their requirements, these buyers will be ready to sign on the dotted line!


If you've been thinking about listing, contact Team Hilbert today. We offer seller programs, like our Home Prep Team, that can get your house ready for sale in no time! Don't miss out on this LOW INVENTORY MARKET! Contact us for a Home Valuation TODAY!

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