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The Top 5 Reasons To List This Winter

Spring is generally the most popular time of year to sell a house, sure the flowers are blooming in Rochester, but if you decide to sell your home during the winter, experts say you could reap a reward in cold, hard cash.


1. Low Inventory = Less Competition

Since spring is the most popular home-selling season, the housing market tends to be more saturated with new listings. It's simply the law of supply and demand.

In the winter, there are fewer homes for sale. That competition over low inventory can make winter an ideal time to sell your home. The buyers ARE shopping right now, and they are SERIOUS.. You get far less looky-loos during the winter months.


2. That Rochester Winter Sparkle

Selling in the winter also gives you the opportunity to show that a home is designed to handle the harsh elements. I mean... it's Rochester, NY! People expect snowy boots and mud rooms, so show them how it's done! Not to mention you can use the holiday season to really make your house shine. Adding glitz and glamour around the holidays is welcomed. Light up that fireplace and those twinkle lights!


3. Taxes and Interest Rates

There are tax benefits to buying a home, and some people want to claim that next year. So that means... you guessed it, buying a house THIS year. And interest rates? Well they are unpredictable at best, and some people just want to get in before they go up even more!


4. New Jobs and Relocation

Hello U of R?! Don't forget Rochester is home to one of the top employers in the country and people MOVE HERE to work here. You could also encounter buyers who are relocating for a job.

One of the biggest months for corporate relocation is January/February, so those buyers, who need to move quickly, are ready to find their new home.

Relocators typically have a limited amount of time to uproot their families, so it’s likely that once they find a home that meets their requirements, these buyers will be ready to sign on the dotted line!


5. Get More For Your House

Studies show that people are willing to pay more during the holiday season.. What?! That's right.. Between the low inventory, 'must move' job situations, and let's say holiday spirit, people are more likely to PAY MORE for the house they want. So stop delaying while you wait for the lilacs to bloom again. It's time to list! Call Team Hilbert today and find out what your house is REALLY worth this winter.

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